party expert

Offering complete web and mobile app development solutions that empower your business to move forward in the digital world.

Technology Used:

Magento 2
Fenix: Delivery Date + Shipping
HTML
CSS
Java Script
PayPal

Project Synopsis

Party Expert, a top provider of party supplies in Canada, needed a modern, scalable eCommerce solution to replace their outdated Magento 1 store. With multiple physical store locations, they wanted a platform that could centralize product and inventory management, enhance customer experience, and improve online performance.

Project Requirements

Magento 1 to Magento 2 Migration
A seamless upgrade from the outdated Magento 1 system to the latest Magento 2 platform without any data loss, ensuring improved performance and future scalability.
Multi-Store Inventory Visibility Enable centralized management and real-time visibility of product quantity and availability across all physical stores through a unified backend system.
Store-Specific Product Display Allow customers to view which products are available at specific store locations, enabling local pickups and faster deliveries.
Redesign of UI/UX eliver a mobile-responsive, visually engaging, and intuitive shopping experience across all devices, improving customer satisfaction and engagement.
Advanced Product Search Implement a smart search system that displays relevant products as users type keywords, enhancing discoverability and reducing bounce rates.
Flexible Payment Integration Add convenient and secure payment methods, including Google Pay and PayPal, particularly optimized for mobile users.
Enhanced Shipping Features Provide accurate delivery estimates based on user location using IP tracking and enable SMS notifications for real-time order tracking.
Performance Optimization Ensure the website loads within 3 seconds on all devices to improve SEO, user experience, and conversion rates.
SEO & Visibility Improvements Apply high-level SEO strategies to improve the site’s visibility in search engines and drive more organic traffic.
Scalability for Future Growth Build a scalable eCommerce solution using Magento Commerce Cloud to support future business expansion and high traffic volume.

Key challenges

Key Challenges	Solutions
Magento 1 to Magento 2 Migration	Successfully migrated all product, customer, and order data to Magento 2 without any data loss, ensuring full continuity and better performance.
Multi-Store Inventory Management	Developed a centralized backend to manage inventory and display store-wise product availability on the frontend for faster and localized shopping experiences.
Advanced Search & Navigation	Implemented a real-time predictive search with extended keyword matching and categorization, improving discoverability across thousands of SKUs.
UX Overhaul & Mobile Optimization	Redesigned the website from scratch with responsive UI/UX, ensuring an optimal experience across devices, especially mobile.
Performance Optimization	Applied front-end and backend performance tuning to achieve <3 seconds load time on all major platforms, even during peak traffic.
Custom Shipping & Tracking Features	Integrated IP-based delivery estimation using Fenix Delivery Date+Shipping and SMS notifications with tracking links for enhanced user engagement.
Seamless Payment Integration	Added support for PayPal and Google Pay to streamline the checkout process and improve conversions across mobile and desktop.