Custom mat personalizer for matten welt

Technology Used:
  • React
  • Laravel
  • Shopify
  • GraphQL

Project Synopsis

In Mattenwelt, we developed a robust functionality that allows users to customize mats through an intuitive interface. This feature enables customers to personalize their mats by incorporating various elements such as images, text, and colors, providing a unique and tailored product experience.

The customization tool is designed to be user-friendly, allowing customers to easily select their preferred dimensions, colors, and styles. Users can upload their own images or choose from a library of options, add personalized text, and adjust the layout to create a mat that reflects their individual style and preferences.

One of the key advantages of this functionality is its versatility; it can be seamlessly integrated across multiple stores. This means that retailers can offer the same customization experience to their customers, regardless of the platform or location. By implementing this feature, we empower businesses to enhance their product offerings, engage customers more effectively, and ultimately drive sales through personalized merchandise.

Project Requirements

Matten-Welt, a specialized platform in the eCommerce space, aims to simplify the process of purchasing high-quality mats and flooring solutions for commercial and residential spaces across Germany. The site is tailored for B2C customers, emphasizing quality, customization, and convenience. The project requirements included:

  • Interactive Customization Interface Build a highly responsive and user-friendly tool enabling customers to personalize mat dimensions, colors, text, and images in real time.
  • Dynamic Product Creation Allow user-generated designs to be instantly converted into sellable products in the Shopify store without manual intervention.
  • GraphQL-Driven API Communication Implement fast and efficient real-time data exchange between frontend and backend using GraphQL for smooth user interactions.
  • Secure Backend Management Use Laravel to securely store user customization data and manage all backend operations with high reliability.
  • Seamless Shopify Integration Ensure the entire customization-to-purchase flow is integrated with Shopify for automated product listing, checkout, and fulfillment.
  • Multi-Store Scalability Architect the system in a way that it can be easily deployed and reused across different regional or niche Shopify stores.
  • High Performance & Low Latency Prioritize speed and responsiveness, especially during the customization process, to enhance the overall shopping experience.
  • Cross-Device Compatibility Ensure the configurator works smoothly on various screen sizes and devices (desktop, tablet, mobile), maximizing accessibility.

Key challenges

  • Custom Product Filtering: Users needed advanced filtering options (e.g., material, usage area, size) to easily find suitable matting products.
  • Multi-language & Location Handling: The platform had to accommodate German and other language support for regional accessibility.
  • Product Customization: Some mats are customizable in dimensions and colors—users needed a simple UI to configure and preview these options before purchase.
  • Performance Optimization: Fast-loading pages, especially for product listings and filters, were essential due to the product variety and large images.
  • Modular Content Blocks: The marketing team required drag-and-drop flexibility to update content without developer help.
Key Challenges Solutions
Interactive Customization Tool: Developed a dynamic frontend using React, allowing users to select mat dimensions (height and width), colors, and styles.

Integrated functionality for users to add images, text, and other custom elements, creating unique, personalized products.
Efficient Backend with GraphQL: Built robust APIs using GraphQL to handle real-time communication between the frontend and backend, enabling fast and efficient data exchange.

Used GraphQL to streamline the process of creating customized mats as products in Shopify, improving overall system performance.
Backend Implementation: Leveraged Laravel to manage and store customization data securely and reliably.

Ensured seamless connectivity between the customization tool and Shopify through well-structured backend processes.
Product Integration with Shopify: Automatically converted user-created designs into products, syncing them to Shopify for purchase and fulfillment.

Designed the system to be reusable across multiple stores, offering scalability and adaptability for expanding into new markets.
Edit Functionality from Cart Page: Implemented an intuitive "Edit" option on the cart page, allowing users to revise their customized mat designs even after adding them to the cart.

Utilized local storage to retain user customization data and redirected users back to the configurator, enabling seamless editing without data loss.

Solution Implementation

  • Custom Mat Configurator with React Built a dynamic and responsive frontend using React that allows users to customize mats in real-time with options for size, color, text, and image uploads.
  • Real-Time Data Handling with GraphQL Developed a GraphQL-based API to efficiently handle real-time data exchange between the frontend and backend, ensuring quick updates and smooth UX.
  • Backend Development with Laravel Used Laravel to manage business logic, data storage, and processing of customized mat orders, ensuring scalability and reliability.
  • Shopify Product Sync Integration Automatically converted user-generated mat designs into Shopify products using custom GraphQL mutations, streamlining order processing and fulfillment.
  • Edit Functionality with Local Storage Added a user-friendly edit button on the cart page that stores the customization data in local storage, enabling users to revisit and modify their designs directly from the cart.
  • Reusable Architecture for Multi-Store Support Designed the architecture to support easy integration into multiple Shopify stores, making the solution scalable and adaptable for future expansions.
  • Performance Optimization and Responsive Design Ensured fast loading and responsive behavior across devices with frontend optimizations, improving user engagement and reducing abandonment.

Results

Here are some of the screenshots of our successful completion of the project.

Case Study
Case Study
Case Study