Crate Barrel

Offering complete web and mobile app development solutions that empower your business to move forward in the digital world.

Technology Used:

Magento 2
MySQL
JavaScript
HTML5
CSS3
InVision App

Project Synopsis

Crate & Barrel, a global leader in modern home furnishings and décor, partnered with StageBit to design and develop a fully customized eCommerce website for their MENA region franchise. With a strong international presence and multiple sister brands like CB2 and Crate & Kids, they required a robust, scalable, and multilingual platform to reflect their premium brand image and meet the diverse demands of their regional customers.

Project Requirements

Magento 2 Platform: Build a robust, scalable eCommerce store using Magento 2 to handle Crate & Barrel’s diverse product range and global operations.
Multi-Store Views: Implement two region-specific store views (UAE and Saudi Arabia) with customized currency, language, logistics, and content.
Omnichannel & Multichannel Functionality: Enable seamless integration of online, mobile, and in-store shopping experiences.
Microsoft Dynamics 365 Integration: Integrate ERP and CRM systems to manage marketing campaigns, inventory, and customer relationships efficiently.
Custom UI/UX Design: Create a modern, intuitive interface aligned with Crate & Barrel’s global brand, using tools like Invision for wireframes and prototyping.
Performance Optimization & QA: Ensure the site is fast, secure, and fully responsive across devices with thorough QA testing before launch.
Ongoing Support & Maintenance: Provide post-launch assistance, updates, and performance monitoring to ensure continued success and stability.

Key challenges

Key Challenges	Solutions
Multi-Regional Store Views	Had to manage two separate store views (UAE & KSA) with region-specific data. Included handling currencies, logistics, and customer experiences.
Cross-Team Collaboration	Worked with international teams across different time zones. Language barriers and time differences slowed down iterations.
Microsoft Dynamics Integration	Complex syncing with backend ERP/CRM systems for marketing and inventory. Needed to maintain data accuracy and avoid sync failures.
Large Product Catalog	Managing a massive catalog of products, categories, and filters. Optimizing for performance while keeping frontend lightweight.
High-Performance Testing	Required thorough testing on all devices and screen sizes. Testing was time-consuming due to volume of content and interactions.

Solution Implementation

Developed the site using Magento 2 for flexibility and performance.
Integrated Microsoft Dynamics 365 for ERP and CRM operations.
Used InVision App for design prototyping and user testing.
Implemented omnichannel and multichannel functionality to unify shopping experiences across touchpoints.
Enabled two store views – one each for UAE and Saudi Arabia – with localized settings.
Created distinct sections for Crate & Barrel and Crate & Kids within the same storefront.
Conducted comprehensive QA testing to ensure a bug-free launch.
Offered ongoing support and performance optimization post-launch.